We operate in the narrow space between the C-Level and the executive management. Our deliverables set guidelines, design roadmaps, and plan the firms’ marketing, branding, content or communication strategies. Clients decide the scope and depth they want from us, and we work close enough for them to be in the loop without us getting in their hair.
When our job is done to the client’s required extent and satisfaction, the primary workflow follows the deliverables, handed over for implementation and production through in-house teams or external agencies, and our role changes. We take a parallel path along the brand’s chartered route, where we stay for the duration of the deployment to monitor its performance, standing by to correct or focus goals, targets, and tactics if needed.